Photo by Becca Farsace / The Verge
Samsung’s big Unpacked event went off with just a few hitches. It’s nice to know that even when an event is online some kind of logistical issue can cause AV problems and delay the beginning of a keynote. Makes everything feel a little more normal.
I tease — the event itself was actually well executed. Samsung didn’t fake an auditorium but still did its best to make the occasion feel big. Microsoft and Apple went much further at embracing a new online format, but Samsung managed it fairly well. There were definitely cringe moments (Samsung kept showing Bluetooth pairing interfaces?), but overall it was a strong event. Plus, Samsung had a much more diverse and engaging set of presenters than any other tech keynote in recent memory. Bravo,…tech, The Verge