Sony launches S.Ride taxi-hailing service in Tokyo

A joint venture spearheaded by Sony has launched a taxi-hailing service in Tokyo today, marking another major entry into Japan’s unusual transportation landscape. Minna no Taxi’s S.Ride app is available to use from today and lets users flag down regular taxis; payment can be handled with cash, credit card, or through a QR code-powered digital wallet.

The S in S.Ride doesn’t stand for Sony, as you might expect — a press release describes the service as “simple, smart, and speedy.” The name can also be read as a pun of sorts, as the app’s UI is based around a sliding gesture. Sony says S.Ride uses AI technology to predict where demand will be highest and dispatch drivers accordingly.

Minna no Taxi (Everybody’s Taxi)…

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