Illustration by Alex Castro / The Verge
For the last 10 years, Google has been building new widgets into its search results — and now, a group of journalists has built a browser extension to show you what search would look like without them. Built by The Markup, Simple Search strips out the information panels, shopping boxes, and search ads to show only the raw web search results. It’s a view of an older, simpler Google, one with surprising antitrust implications.
Introducing the extension, Maddy Varner and Sam Morris describe it as a conscious throwback to an earlier version of Google search, before the integration of the Knowledge Graph and its accompanying information boxes.
“The extension lets you travel back to a time when online search operated a little differently,”…tech, The Verge