Senator calls for stricter rules on how YouTube advertises to kids

Sen. Ed Markey (D-MA), one of Congress’ top tech watchdogs, is requesting that the Federal Trade Commission force YouTube to make sweeping policy changes following reports that the agency is finishing up an investigation into how the platform handles children’s data and experiences.

Markey authored the law on how platforms should treat children’s data, entitled the Children’s Online Privacy Protection Act (COPPA). Generally, COPPA makes it unlawful for platforms like Facebook and YouTube to collect the data of users under the age of 13. In his Tuesday letter, Markey voices concerns that YouTube isn’t complying with these guidelines.

“I am concerned that YouTube has failed to comply with COPPA,” Markey wrote to the FTC. “I, therefore,…

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