Roku is the most popular streaming platform in the US by a huge margin

Over 30 percent of all new TV streaming devices sold in the US last quarter ran Roku software, according to a new report from Strategy Analytics (via 9to5Google). The sales mean that Roku is now used on more than 41 million devices across the country. Roku’s share of sales was more than double that of both its closest competitors; Amazon’s Fire TV was present on 12 percent of devices sold, while Samsung’s Tizen could be found on 11 percent.

The figures don’t necessarily mean that Roku is selling millions of its standalone streaming devices, though. Along with being used on streaming boxes like the Roku Premiere, Roku’s straightforward software is also used as the built-in operating system for smart TVs such as those from TCL, JVC,…

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