You know that chumbox of weird garbage that appears at the bottom of most news sites, including this one? You know the one! It’s labeled “Promoted stories” or “Around the web.” It’s got headlines like: “1 Weird Trick to Lose Weight,” “You Won’t Believe What [STAR NAME HERE] Looks Like Today!,” and “Throw this vegetable out!” There are two major players in the field — Taboola and Outbrain — and the Justice Department has approved their merger.
Why are they called chumboxes? Well, chum is fishbait — you throw decomposing fish guts, blood, and bones into the water to lure other fish. A chumbox is like this but for humans online.
You won’t BELIEVE why publishers are using them
These chumboxes exist because they’re more lucrative than other…tech, The Verge