NBCUniversal’s streaming service is called Peacock

NBCUniversal’s streaming service finally has a name: Peacock.

The name is based on NBC’s iconic logo, the colorful peacock that sits at the bottom of people’s TV screens when shows play. It is also a homage to “NBCUniversal’s rich legacy of creating beloved films, TV series, characters and franchises that have been at the epicenter of pop culture and will continue to define the future of entertainment,” according to a press release.

The streaming service will offer a slate of original series from showrunners who have worked with NBCUniversal on a series of other shows, including Mike Schur (The Good Place, Parks and Recreation) and Sam Esmail (Mr. Robot). Schur will oversee the reboot of comedy Punky Brewster for the service, while…

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