Photo by Tom Warren / The Verge
Microsoft is launching its marketing campaign for its next-gen Xbox Series X and Series S consoles today. The theme of the first TV commercial expands on the “power your dreams” tagline that Microsoft originally used to unveil the Xbox Series X onstage at the Game Awards back in December.
The minute-long spot features British actor Daniel Kaluuya, known for his roles in Get Out and Black Panther, and a new song by Labrinth — No Ordinary. It also prominently features Halo imagery, despite the delay of Halo Infinite that was originally intended to be a launch game for the Xbox Series X and Series S. Microsoft is now planning to debut this TV commercial during the Minnesota Vikings and Seattle Seahawks game on Sunday night.
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