Photo by Tamara Warren / The Verge
Alexa is going ultra-luxury and fully electric.
Amazon announced that its popular voice assistant will be added to a handful of new vehicles. Automobili Lamborghini is bringing Alexa to its Huracán Evo, and buzzy EV startup Rivian will integrate Alexa into its first two all-electric vehicles, the R1S SUV and R1T pickup truck, as well as its upcoming fleet of 100,000 all-electric Amazon delivery vans.
Amazon says that both integrations will be available starting this year, alongside previously announced Alexa experiences rolling out from General Motors and Volkswagen.
Lamborghini and Rivian are the latest companies to partner with Jeff Bezos’ tech giant. Only a few…