Kim Kardashian West has won close to $2.8 million from the fast fashion company Missguided in a lawsuit claiming that the company used her “persona and trademarks” to sell replicas of her outfits, in part by continually tagging her on Instagram.
The issue of whether Missguided’s Instagram behavior violated trademark law was never actually litigated, though: the company just didn’t respond to her lawsuit, leading to a loss. In a default judgment last night, a California judge ordered Missguided to pay Kardashian West $2.7 million in damages and $59,600 in attorney fees. She also ordered the company to cease using Kardashian West’s trademarks in connection with the “sale, marketing, or distribution of its products.”
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