Instagram’s verification system is useful, fair, and Twitter should copy it

Who deserves a “verified” badge? On Twitter, the issue has been surprisingly contentious. Last November, the company briefly verified the account of Jason Kessler, a white supremacist who organized the 2017 Unite the Right rally in Charlottesville, VA. Reaction to Kessler getting his badge was swift and negative, and Twitter used the occasion to say — as it now likes to do, all the time — that it would use the occasion to rethink everything. In the case of verification, the company would simply stop verifying anyone until it could say for certain what it meant to be verified.

“Verification was meant to authenticate identity & voice but it is interpreted as an endorsement or an indicator of importance,” the company said in a tweet. “We…

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