Instagram quantified our popularity, and now it wants to fix it

Image: Instagram

Instagram announced a fundamental change in April: users in Canada would begin testing a new feature that hides the number of likes their posts receive. The announcement was met with uncertainty over how it would change the way we use Instagram. But after a couple of months in testing, people appear to love it.

“Without seeing the Likes count on feed posts now, I find myself more clearly focused on the actual quality of the content being posted,” user Matt Dusenbury tells me over Instagram direct message.

People in the test group can still see the number of likes their posts garnered, so long as they tap through it. Everyone else, however, cannot. Instagram says the goal is to make people “focus on the photos and videos you share, not…

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