Instagram ends experiment with standalone Direct messaging app

Facebook is shutting down Direct, a standalone camera-first messaging app used to send Instagram direct messages. “In the coming month, we’ll no longer be supporting the Direct app,” read a message in the app announcing the shutdown. “Your conversations will automatically move over to Instagram, so you don’t need to do anything.” The announcement was first spotted by social media commentator Matt Navarra.

First launched in December 2017, Direct was an apparent attempt by Instagram to take on Snapchat’s core functionality. The app launched directly into its camera, complete with plenty of Snapchat-style filters, but you could also swipe down from the top of the screen to type messages to your Instagram contacts. Direct was the second…

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