How designer NikoNice’s Serbian roots helped build his collaborative workspace

Art director Nikola “NikoNice” Crnobrnja has worked on some amazing projects over the years, from directing a music video for Jazz Cartier to designing album packaging for Juicy J to art directing the crash test dummy-inspired branding for A$AP Rocky’s Testing. His latest project, a co-working / agency hybrid, has him swapping out his pens and sketchbooks for hammers and hard hats.

After emigrating from Dalmatia (a region in Croatia) to Canada when he was just five years old, NikoNice has kept his families roots close to him. Inspired by how people live and work together in Serbian culture, Niko began building Moonbase, an agency / co-working hybrid with the goal of finding talent and fostering a culture of collaboration. After managing…

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