Despite a long history of horror movies succeeding at the box office, Jason Blum struggled to get his movies into the theater. Conventionally wisdom relegated to a few times a year, mostly around Halloween. Horror movies didn’t have the prestige of dramas, or the universal appeal of blockbuster superhero movies, and were seen as risky investments, even if the numbers said otherwise.
But after a decade of hits — Paranormal Activity, The Purge, Get Out — Jason Blum’s company Blumhouse Productions finds itself no longer chasing theatrical releases, especially as AMC and Regal struggle during the pandemic. Instead, streamers are coming to him, and the best part: they believe horror is a year-round affair.
In many ways, Blum has often been…tech, The Verge