Google’s web trackers are all over porn sites, and Incognito mode won’t save you

Illustration by Alex Castro / The Verge

Visitors to porn sites have a “fundamentally misleading sense of privacy,” warn the authors of a new study that examines how tracking software made by tech companies like Google and Facebook is deployed on adult websites.

The authors of the study analyzed 22,484 porn sites and found that 93 percent of them leak data to third parties, including when accessed via a browser’s “incognito” mode. This data presents a “unique and elevated risk,” warn the authors, as 45 percent of porn site URLs indicate the nature of the content, potentially revealing someone’s sexual preferences.

“[E]veryone is at risk when such data is accessible without users’ consent, and thus can potentially…

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