Google’s tearjerker Super Bowl ad is sad and creepy

Google’s new Super Bowl ad is going to hit you in the feels, and that’s what it intends. Remember its “Dear Sophie” and “Parisian Love” commercials? I admit I got a little choked up at both of those even though I still had the nagging feeling that maybe I didn’t want Google all that involved in my personal business.

The latest ad is titled “Loretta,” where an elderly gentleman’s voice asks his Google Assistant to help him remember details about his late wife. It’s just more of the creepy normalizing of internet surveillance that we’ll probably keep seeing from big internet companies as they insinuate themselves deeper and deeper into our daily lives.

“Loretta” shows a series of photos of a couple over the course of their marriage, with…

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via The Verge – All Posts

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