Google is teaming up with Adidas and EA for a new Jacquard product

Illustration by Alex Castro / The Verge

Google, EA Sports’ FIFA Mobile brand, and Adidas’ soccer arm are teasing some kind of collaboration involving Google’s touch-sensitive fabric, which is made under the Jacquard name (via 9to5Google).

In the short GIF in the teaser tweet, the Adidas, FIFA Mobile, and Jacquard logos all appear along with a “Play Connected” tagline and March 10th, which is presumably when more details about the new collaboration will be announced.

Jacquard, which is made out of Google’s Advanced Technology and Projects (ATAP) skunkworks group, incorporates touch-sensitive fabric into clothes and…

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