Go read this bonkers profile of Rebekah Neumann, co-founder of WeWork

2018 Time 100 Gala

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The business of business is rarely a pleasure, but sometimes it gets very juicy. Last year, the story of WeWork — its improbable rise and totally predictable downfall — was the juiciest: it had everything from a cult-leader, grifter chief exec to a laundry list of downright wild business practices (like leasing property directly from said grifter CEO). And what timing!

The document that sunk ‘em was WeWork’s bonkers S-1 filing, which precedes an initial public offering and which actually began with these utterly meaningless sentences: “We are a community company committed to maximum global impact. Our mission is to elevate the world’s consciousness. We have built a worldwide platform that supports growth, shared experiences and true…

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