Gmail has a new logo that’s a lot more Google

Google is replacing its iconic Gmail envelope logo with a design that’s a lot more in keeping with other Google products. The new Gmail logo is now an M made out of Google’s core blue, red, yellow, and green brand colors. It more closely matches similar logos for Google itself, Google Maps, Google Photos, Chrome, and many more Google products. The envelope is no more.

Fast Company reports that Google considered dropping the M altogether or fully removing the Gmail red color, but people involved in user research studies weren’t happy with the changes. The studies did, however, help Google realize that the envelope part of the Gmail logo wasn’t a critical design element, allowing the team to experiment with keeping the M and adding…

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via The Verge – All Posts

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