Mozilla is taking a bold stance against more insidious web advertising practices with an announcement today that its Firefox browser will soon block web trackers by default. The move, which will involve a series of updates over the course of the next few months, is among one of the most proactive approaches to protect consumer privacy that it’s ever employed.
“Anyone who isn’t an expert on the internet would be hard-pressed to explain how tracking on the internet actually works,” reads the announcement posted to Mozilla’s blog. “Some of the negative effects of unchecked tracking are easy to notice, namely eerily-specific targeted advertising and a loss of performance on the web. However, many of the harms of unchecked data collection…
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