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Facebook will allow influencers to produce sponsored content for political campaigns so long as the posts are clearly identified as ads, the company announced on Friday.
Before Friday, Facebook didn’t have any guidelines for influencers who create sponsored content for politicians and political campaigns. But after Mike Bloomberg’s presidential campaign was found to have paid popular Instagram meme pages for posts, Facebook decided to allow these political paid partnerships.
Sponsored political content will not be placed in Facebook’s political Ad Library unless the creator pays to boost their posts, a Facebook spokesperson confirmed to The Verge.
These rules will only apply in the United States for now, Facebook said.
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