Facebook is turning Jurassic World dinosaurs into augmented reality stickers

Facebook is launching a collection of Jurassic World: Fallen Kingdom-themed augmented reality dinosaurs, but you’ll need to buy a Blu-ray or DVD copy of Fallen Kingdom or visit a store that’s selling them to get the stickers. It’s one of Facebook’s first attempts to link AR to a physical retail product, instead of simply releasing a media tie-in experience.

The augmented reality experience is simple: you open the Facebook or Messenger mobile app, scan a QR code-style pattern, and tap the screen to place a dinosaur in your real-life surroundings. You can see a hostile Indoraptor by scanning codes in various chains of retail and grocery stores. (There are apparently 17,000 total locations in the US.) And if you buy a copy of Fallen Kingdom,…

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