Facebook is trying to entice creators with more monetization options

Ahead of VidCon, Facebook has announced a slew of monetization options for its creators, which include more paid groups, ad placement options, and packs of Stars that viewers can buy and send as tips during live streams. Facebook has been trying to lure video creators away from competitors like YouTube and Patreon with monetization features like Fan Subscriptions, a $4.99-a-month digital tip jar that gets fans exclusive content, which opened up to more creators earlier this year. The features announced today are meant to add more ways for creators to make money from the platform and customize fans’ experience when they visit their Facebook pages.

Facebook is also updating a bunch of backend tools to make managing pages and profiles a…

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