Facebook is regulating its products before lawmakers force them to

Earlier this month, Facebook undertook an effort to recast the debate around the regulation of big tech companies on its own terms. Mark Zuckerberg wrote an op-ed; Sheryl Sandberg published a blog post; and their deputies gave interviews to outlets read closely by policymakers. The overall effect was of a company that has spent the past two years on the defensive organizing around a core set of principles to advocate for: principles that will allow the company to continue operating basically as is.

This week, we saw the second plank of Facebook’s strategy: self-regulation from its product teams. In a meeting with reporters in Menlo Park, myself included, the company announced a series of product updates organized around what the company…

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