Facebook is giving free ads to the World Health Organization to fight COVID-19 misinformation

Facebook CEO Mark Zuckerberg And News Corp CEO Robert Thomson Debut Facebook News

Facebook is providing the World Health Organization (WHO) with free ad space in response to COVID-19, the disease caused by the novel coronavirus. In a post on Tuesday, CEO Mark Zuckerberg announced that the social network is providing WHO with “as many free ads as they need” for outreach related to the outbreak. It’s also providing “ad credits” to other organizations and is working closely with the Centers for Disease Control and Prevention (CDC), UNICEF, and national ministries of health.

The wheels are already in motion. If you search for “coronavirus” or “COVID-19” on Facebook right now, the first result is a pop-up directing to a local health organization’s website. (In New York City, it’s the CDC.)

Per Zuckerberg, Facebook is…

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via The Verge – All Posts

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