Facebook hires former Vine head to work for new experimental app division

Former Vine head Jason Toff is leaving Google to join Facebook, where he’ll be “starting up a new initiative under the recently formed NPE team.” Facebook just announced its new NPE (it stands for “new product experimentation”) team last week, as a brand that will be developing experimental apps for consumers who are still slightly removed from the core Facebook brand.

Toff had previously left Vine (and Twitter) back in 2016 to join Google, where he worked on VR…

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