Etsy sellers aren’t happy with the platform pushing them to offer free shipping

Etsy announced today that it will begin prioritizing items and shops that offer free shipping, and sellers aren’t thrilled. Starting July 30th, Etsy will give priority placement in US search results for items that ship free and for shops that guarantee US buyers free shipping on orders of $35 or more. An email sent to sellers by the company’s CEO advises them to include the cost of shipping in their retail prices, a change that many sellers on the platform, which primarily focuses on handmade goods from artists and small businesses, take issues with.

Etsy justified the decision by saying that Etsy buyers are 20 percent more likely to buy items with free shipping. But the news has elicited a passionate reaction from sellers and buyers…

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