Image: Epic Games
Epic Games took on Apple and Google in a very public way last week to protest what it believes are monopolistic app store policies. But Epic was prepared for the fight in part because it knows how to make a spectacle, having already pulled off massive in-game events like the appearance of a giant rolling cube and a volcano eruption. The studio applied tactics it has perfected to hype those events in its disputes with two of tech’s biggest companies.
If you haven’t experienced one of Fortnite’s events, they are enormous in scope. Last summer, a towering robot and a giant kaiju monster fought in a cross-island showdown. In June, a mysterious device teleported players between realities and eventually turned the ever-threatening storm into a…tech, The Verge