Dyson’s newest beauty product is a $499 hair straightener

Dyson today unveiled the Corrale, the latest product in its hair care collection. The Corrale is a cordless hair straightener that features a flexible copper plate designed to hold the hair firmly between the clamp and evenly distribute heat. While previous Dyson hair products like the Supersonic and Airwrap focused on drying the hair, the Corrale is meant to be used on already dry hair to smooth, straighten, and style.

The Corrale is shaped like most flat iron clamps, but it has rounded sides. It offers three heat temperatures — 330, 365, and 410 degrees Fahrenheit — to suit different hair types from fine to thick and coarse. Dyson says because of its flexible copper plate design, tension is more evenly distributed across the plate as…

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