Dyson out-Dysons itself with $500 gold hair dryer

Dyson quietly released its $500 23.75-karat gold-plated Supersonic hair dryer today, and the announcement came in the form of an artfully shot video of the making-of process on its website. Set to an orchestral background, the video shows master gilder Karen Haslewood peeling off gold leaves and brushing them onto the back cover of the hair dryers, which have been painted with a red gesso. Dyson engineers were then taught these traditional hand-gilding techniques so that they can pass the product onto you, the consumer willing to pay $500 for a hair dryer, as is tradition.

The hand-gilded Supersonic hair dryers are available exclusively through Dyson’s website, and they come with a red presentation case. Five gold leaves are used on each…

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