Disney+ doesn’t have to sell anyone on streaming

Image: Disney+

Compared to competitors like Netflix or Apple TV Plus, Disney+ is uniquely situated. It’s not a new space where viewers can watch a wide, varied selection; rather, it’s a play to sell customers what they already know.

Disney’s lineup of originals isn’t as important as the hundreds of movies and thousands of TV show episodes it will launch with on day one. Almost every chapter of the Marvel Cinematic Universe will be available to stream. The same goes for the Skywalker saga and the entire Pixar library. Subscribers can binge-watch every High School Musical movie and revisit classic shows like That’s So Raven, The Suite Life of Zack and Cody, and Hannah Montana.

Former Amazon Studios strategist and industry expert Matthew Ball put it best…

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