In July 2018, Lyft announced that it was buying Motivate, the largest bike-share operator in the US, including Citi Bike in New York City. At the time, it was seen as a major move by the ride-hailing company to expand beyond cars. Now, bikes and cars are on equal footing as Lyft announces that Citi Bike has been completely integrated into its smartphone app.
Lyft previously announced the beta-testing of Citi Bike in its app for about 20 percent of its users. Today, it will be available to everyone with the Lyft app on their phone. Customers can rent a bike as easily as they hail a car. (Citi Bike still requires the input of five-digit code to unlock a bike.)
Lyft will also be launching a new marketing campaign to tout its $100 million…
from The Verge – All Posts http://bit.ly/2VLlbXH