Buy your quarantine snacks directly from PepsiCo’s new websites

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PepsiCo, the insanely big multinational food and beverage giant, wants in on the direct-to-consumer action: they’ve bought the (incredibly good) domain and the (fine) domain to sell you things faster.

As Fast Company reported, the company saw a 10 percent bump in its earnings last month because people were stocking up during the pandemic. Concurrently, however, the situation has meant a lot of shopping is now moving entirely online — and PepsiCo has realized there’s more money to be made with fewer market disruptions if they’re just selling directly to the public. will feature more than 100 Frito-Lay products, while will offer meal kit-esque bundles of snacks — think Gatorade and Sun…

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via The Verge – All Posts

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