Bloomberg’s debate performance shows that Facebook ads will only get you so far

Democratic presidential candidate former New York City Mayor Mike Bloomberg is shown on a screen during a debate watch party at the candidate’s field office on Wednesday in the Brooklyn borough of New York City

Democratic presidential candidate former New York City Mayor Mike Bloomberg is shown on a screen during a debate watch party at the candidate’s field office on Wednesday in the Brooklyn borough of New York City | Photo by Jeenah Moon/Getty Images

As of Tuesday, Michael Bloomberg had spent $233 million on digital and television ads. This spending purchased him, according to an impressive visualization from the Washington Post, 30,000 digital ads a minute. The billionaire candidate for the Democratic nomination has spent more on advertising than every other Democratic candidate combined. Bloomberg has also spent much more than President Trump, who has invested a relatively paltry $19 million in digital and TV ads.

One view of the 2016 election is that it was won by the candidate who had the superior mastery of Facebook — Trump, whose campaign did a now-legendary job of creating and iterating on direct-response ads that built up his email list and donor rolls while also continuously…

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