Car companies are hoping to capitalize on the growing popularity of voice recognition systems like Amazon Alexa and Google Assistant by developing their own in-car voice assistants that drivers can use. But that effort may be a huge waste of money: car owners increasingly prefer familiar voice assistants, like the ones they use in their homes, over those designed specifically by automakers.
According to a new survey by JD Power, 76 percent of car owners are interested in having the same brand of in-home voice service on their next vehicle. The reasons for that are pretty obvious: they don’t want to learn a new technology and would rather just carry over their preferences and the consistency of experience from their home to their car….
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