Bad news for automakers: people want to hear a familiar voice assistant in their car

Car companies are hoping to capitalize on the growing popularity of voice recognition systems like Amazon Alexa and Google Assistant by developing their own in-car voice assistants that drivers can use. But that effort may be a huge waste of money: car owners increasingly prefer familiar voice assistants, like the ones they use in their homes, over those designed specifically by automakers.

According to a new survey by JD Power, 76 percent of car owners are interested in having the same brand of in-home voice service on their next vehicle. The reasons for that are pretty obvious: they don’t want to learn a new technology and would rather just carry over their preferences and the consistency of experience from their home to their car….

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