AT&T’s new HBO chief criticizes Netflix, says it ‘doesn’t have a brand’

AT&T’s new head of HBO, Bob Greenblatt, was just hired on Monday, and by Tuesday, he was already criticizing Netflix. He told NBC News’ Dylan Byers, “Netflix doesn’t have a brand. It’s just a place you go to get anything — it’s like Encyclopedia Britannica.”

Greenblatt took over on Monday as part of AT&T’s sweeping changes to the structure of WarnerMedia. He now oversees HBO, TBS, TNT, and truTV, as well as the development of a streaming service that AT&T hopes will challenge Netflix.

His take on Netflix’s business model came when Byers asked about HBO’s competition and the streaming wars. Greenblatt went on to say that Netflix had a “great business model when you’re trying to reach as many people on the planet as you can.” He also…

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