Image: Sean O’Kane
Apple has started promoting The Morning Show, its first big release for the forthcoming TV Plus streaming service, and the logo for the titular show-within-the-show looks just like the one used by Elon Musk’s Boring Company.
While the fonts look slightly different (Apple’s is thicker, for one thing), the similarity is stark. The position of the words “The” and “Show” seem to mimic the offset layout of “The” and “Company” in The Boring Company’s logo, and the “o” in “Morning” is completely filled in just like the one in “Boring.” Apple’s using the logo for The Morning Show in the actual show (on sets and billboards) and also on the show’s social media accounts.
Here they are side by side:
Here’s the description of The Boring Company’s…