Apple TV Plus is trying to be HBO, not Netflix

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In a blowout event in March, Apple announced its plans for TV Plus, its standalone streaming service to stand alongside the growing number of offerings from Netflix, HBO, Disney, and others. At the company’s iPhone event on Tuesday, it gave us a fuller picture of the service, which is set to launch on November 1st. It will cost $4.99 a month — less than half of a standard Netflix subscription — and come free (for a year) with most Apple device purchases. Apple knows it needs to price low and lean into its hardware strength in order to draw in subscribers and compete with other companies.

But despite what you may have heard, Apple’s new service isn’t exactly a Netflix competitor. In fact, it may be more like HBO. Apple TV Plus is…

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via The Verge – All Posts

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