Apple is planning to add augmented reality content as a companion to its TV Plus streaming service next year, according to a new report from Bloomberg. The AR content could be characters or objects from the show itself, which would then be overlaid onto the real-world environment via an iPhone or iPad app. Apple had originally intended to launch the feature this year, before the coronavirus pandemic delayed its plans.
Bloomberg reports that the experiences are being designed to draw in and retain subscribers, as well as promote Apple’s AR technology. The report compares it to bonus content, like a director’s commentary for a TV show or movie:
tech, The Verge
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