Apple says that it’s focused on quality over quantity when it comes to its TV shows

Apple’s head of services and programming says that the company has adopted a quality-over-quantity mindset when it comes to its forthcoming Apple TV Plus service. This weekend, The Sunday Times released an interview with Apple’s senior vice president of Internet Software and Services, Eddy Cue, in which he talks about what to expect from the service forthcoming service, which is expected to launch later this fall.

The revelation is a rebuke to Netflix programming model: releasing as much original content as it can to attract viewers. In the interview, Cue says that Apple won’t be “creating the most” original content for users, but will be “creating the best.” When asked about Netflix’s model, he notes that there’s “nothing wrong with…

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from The Verge – All Posts