Apple fears how its TV shows might use its products

Studios that are working on content for Apple’s forthcoming streaming service are reportedly experiencing a culture clash in their dealings with the Cupertino-based company, according to The New York Times. Apple is said to be too controlling when it comes to the portrayal of Apple products such as iPhones and MacBooks in the shows while being uncommunicative when it comes to basic details like release dates and marketing plans.

This lack of communication is proving frustrating for production companies that are apparently used to having more open communication with other companies. Apple, meanwhile, is a company that fiercely guards its technology secrets and forthcoming launch plans, and it has had at least 12 people arrested for…

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