Apple bends its own rules by using push notifications to promote Apple Music

Apple is sending out push notifications to Apple Music subscribers, offering a month of free music streaming to friends they refer to the service, reports 9to5Mac. The previous week, the company generated notifications from the same app, offering a three-month free trial to lapsed subscribers.

Technically, 9to5Mac notes that this breaks one of Apple’s own App Store review guidelines, which says that “push notifications… should not be used for advertising, promotions, or direct marketing purposes.” We’ve contacted Apple for clarification on its rules, and we will update this piece when we hear back.


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from The Verge – All Posts