Another Super Bowl Ad Fest, This Time on the Cellphone by NICK WINGFIELD


By NICK WINGFIELD

This year, a new kind of advertising — personalized and based on physical location down to a matter of feet — will greet fans in Times Square and MetLife Stadium, where the Super Bowl will be played this weekend.

Published: January 31, 2014 at 12:00AM

from NYT Technology http://nyti.ms/1fqp3Em
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