Photo by Dan Seifert / The Verge
Amazon is gearing up for its latest hardware event where it’s expected to announce its latest smart home gear. Based on prior years, we could see new Echo speakers, Alexa updates, Eero routers, Ring cameras, and more.
But looking at Amazon’s smart home lineup right now, the question isn’t whether Amazon will have new hardware to show off. It’s whether Amazon can convince its current customers to buy them.
Look at the current slate of Echos or Eeros, for example. They’re already excellent products. Smart home gear has a much longer lifespan than, say, a laptop or a smartphone, where leaps in design and new features are far more apparent. So how do you convince someone that their smart speaker needs an upgrade without a new screen or…tech, The Verge