Thousands of suspicious reviews have been discovered on top-rated products on Amazon UK, propelling devices from relatively unknown manufacturers to the top of the search results. The findings come from British consumer goods review site Which?, which investigated multiple product categories, including headphones, dash cams, fitness trackers, and smartwatches.
In the headphones category, for example, the investigation found that the first page of the top-rated list was dominated by relatively unknown brands. These products had thousands of positive unverified reviews, often posted in quick succession, and The Guardian notes that they occasionally included text that referred to entirely separate products like soap dispensers. In the…
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