Amazon reportedly planning a free, ad-supported video service for Fire TV owners

Amazon is making an even bigger play for the television advertising market with a planned launch of an ad-supported video service specifically for Fire TV device owners, according to a report today from The Information. The service, which could be called Free Dive, is said to be very close in concept to the Roku Channel, an ad-supported free video service for Roku streaming devices and smart TVs that’s helped the device maker grow its platform business. These services tend to offer a random mix of older catalog content, but they’re free to stream.

The Information estimates Amazon has around 48 million customers who own a Fire TV device, either in the form of a HDMI stick, a more powerful and 4K-equipped HDMI dongle, and the new,…

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