Amazon announced a joint operation with the National Intellectual Property Rights Coordination Center (IPR Center) on Tuesday, focused on stopping counterfeit goods from entering the US. The partnership will rely on intelligence gathered from Amazon’s Counterfeit Crimes Unit, logistics company DHL, and US Customs and Border Patrol (CBP) to proactively stop the sale of counterfeit products.
“Operation Fulfilled Action” relies on Amazon’s dominant positioning as both a distributor and marketplace for products. Because of the amount sold on Amazon’s various storefronts, IPR Center and Amazon have shared information previously, even collaborating on a crackdown on fraud related to COVID-19. This new operation marks a more long-term…