Amazon Music’s free ad-supported tier goes live, but only for Alexa users

Amazon has launched a free tier of its music streaming service in the US that is ad-supported and available to use through the company’s Echo speaker and other Alexa devices. Billboard first broke the news about this free option earlier this week, and the tier went live today.

This new version gives access to a selection of ad-supported top playlists and stations for free on compatible Alexa devices. Previously, the only ways to access Amazon’s music offerings were to buy a Prime membership, which has Prime Music bundled in, or to separately pay a monthly fee ranging from $3.99 to $9.99, depending on the tier.

This launch puts Amazon in direct competition with Spotify. Until…

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