Activision Places $500 Million Bet on Its Next Blockbuster Franchise by REUTERS


By REUTERS

Activision Blizzard Inc intends to spend $500 million developing and promoting “Destiny,” potentially breaking industry records as it seeks to build the sci-fi role-playing videogame into its next multibillion-dollar franchise.

Published: May 5, 2014 at 12:00AM

from NYT Technology http://ift.tt/1g3U0vS
via IFTTT

Tags: ,
Travel Back Up To The Top!